Venntifact: Scaling a MarTech & Data Consultancy

 
 

  • Challenge: Improve talent acquisition and employer brand recognition in a niche market.

  • Action: Conducted a talent acquisition audit, redesigning materials, strategy and process.

  • Result: Stabilised and scaled the business whilst improving D&I and capability breadth

 
 
 

Challenge

Venntifact is a MarTech and Data consultancy working in a rapidly evolving part of the digital ecosystem.

After exhausting personal networks, the business struggled to attract talent and found that existing techniques needed to be more effective. The skills they hire are in high demand, which leads to external recruitment fees becoming unsustainable. Before approaching us, they had also tried multiple in-house solutions. Our initial brief was to audit the existing recruitment strategy and provide recommendations.

Action

  • Audit existing processes, materials and strategies. This included the interview process, hiring manager interview techniques, position descriptions, advertising copy and channel placement, talent community perception and organic social output.

  • As a result of the audit, we: 

    • Streamlined the interview process for speed and efficacy

    • Guided hiring managers on effective interview techniques that enhance candidate engagement. Created supporting materials for future reference and training

    • Redesigned position descriptions, taking them from a vanilla ‘we want’ statement to insightful, emotional and narrative-driven windows into life at the company.

    • Managed the company's LinkedIn page

    • Redesigned job ad copy whilst experimenting with paid placements

    • Partnered with reskilling and underemployed providers to successfully place under-represented candidates into roles

Results

  • Hired 16 roles in 7 months

  • Improved diversity

  • Improved awareness of Venntifact employer brand

  • Stabilised and scaled the business, which resulted in a successful acquisition by a big-4 consultancy

  • Made friends for life!


“Pony Express have been integral to us growing and scaling over the past year. When we think about Pony Express they are an extension of our team. They have industry leading best practice when it comes to all stages of the talent acquisition process. Within the first 30 days, they took a look at how we were doing things, threw most of it out of the window, upgraded everything else and set us up on a path where we were able to compete and win against start-ups, scale-ups and big industry in the war for talent. What did they do? They made us realise who we were, what we offered and all of the things that we took for granted which were the heart and soul of our DNA and what it meant for our team. On the numbers? 15+ people in under a year in a highly talent short market, 387% ROI improvement on our previous vendors and 90%+ past probation rate. Can’t recommend them enough”

Steve Hann (Co Founder)

 
Matt Chambers