Signal: Building the AU team of a US SaaS Business

 
 

  • Challenge: Signal required a recruitment partner with a deep digital talent network in Australia, allowing them to scale a new venture rapidly.

  • Action: Pony Express worked two days per week as the internal talent team.

  • Result: Rapidly scaled the local team, creating significant revenue opportunities whilst reducing cost per hire.

 
 
 

Challenge

Signal was a Chicago-based SaaS company offering a market-leading Customer Data and Tag Management platform. Signal entered into a local joint venture with Flybuys to create an addressable media solution.

They required a talent partner with a deep network of AdTech talent to allow them to scale quickly. We needed to work closely with the HR team in the USA, in addition to the global executive leadership team. The goal was to create a strategy and approach that drove cohesion and transparency between the existing business and new venture whilst securing the best talent.

Action

  • Embedded ourselves into the Signal office in Melbourne and led all talent acquisition from end to end as part of an ongoing two-day-a-week arrangement

  • Built a shared “Talent Hub” that allowed the global team real-time access to all live search activity.

  • Took the Signal brand to market and built a talent pipeline across Melbourne and Sydney for multiple concurrent hires

  • Led a project to personality profile the team to ensure a balanced and inclusive hiring strategy.

  • Reviewed and made recommendations to localise several employment documents.

Results

  • Placed 19 roles across Melbourne and Sydney, including;

    • Enterprise Sales, Agency Sales, Programmatic Trading/Ops, Customer Success, Agency Account Management, Product Marketing, Solutions Consulting, Office Support, Finance/Ops.

  • Savings of $308,230 (compared to traditional recruitment fees)

  • Built and engaged a talent map of 1211 people across the different job verticals.

  • The project extended from initial 3-month consultation to a sixteen-month engagement.


“Having Pony Express as an extension of our US team allowed us to scale our recruiting efforts in Australia quickly. Matt and Jayde integrated into our local office and put their industry expertise and contacts to work on our behalf. The sheer number of candidates they have screened and coordinated on our behalf is mind-boggling.

They certainly played an invaluable role in building our Melbourne team, but their concern for our success does not stop there. They have also been our eyes and ears in many respects to issues around on-boarding and culture, as well as connecting us with some local resources to improve our processes and outcomes.”

Sara Schroeder (VP - Human Resources)

 
Matt Chambers