Digital Marketing Manager | Cloud based SaaS start-up | Travel & Tourism | Sydney

Opportunity to join an exciting Australian SaaS start-up focused on the travel & tourism industry. With a market leading product, strong technical credentials, a global client base and rapidly growing team on 70+ international staff - this is a company to watch.

The role of the Digital Marketing Manager is to provide support and expertise to the Director, Marketing and Strategy in driving, managing and implementing digital activity to support the success and delivery of the Destination Campaign and overall Marketing Strategy.

The Digital Marketing Manager will own the execution of digital marketing lead generation, targeted customer acquisition and digital channel optimisation. Additionally the Digital Marketing Manager will provide insights, metrics, analysis, reporting and testing on digital marketing platforms and sales campaigns that support the broader marketing team objectives

So what might you be doing?

  • Strengthen marketing channels: Improvement on current metrics for EDMs, SEO, digital marketing
  • Support the development and own the execution of the digital communications strategy across digital marketing campaigns, website and eDMs
  • Optimise the digital marketing strategy to drive acquisition and conversion through SEO, SEM, Google Adwords and Retargeting
  • Define and manage the digital marketing calendar
  • .....and much more!

Interested? email: matt@ponyexpresstalent.com