Cummins&Partners | Digital Media Manager | Melbourne

Cummins&Partners is one of the most innovative independent agencies in Australia, powered by some of the industry’s leading thinkers and creatives. Our ambitions are massive and this is an amazing opportunity to share the ‘independent’ energy whilst working on leading brands.

As a Digital Media Manager, you will work to implement and manage media campaigns for clients, as part of a broader media and comms strategy. Your platform knowledge will lead the agency and clients toward effective results across paid, owned, borrowed and earned channels. This role is an opportunity for someone with substantial paid media buying and management experience to extend their knowledge into a broader media context.  The majority of your role will cover paid digital media, with an ability to input on execution and analytics for owned platforms and earned media campaigns. Strong capability in compiling insight-driven reports through dashboards is an advantage.



  • Assists strategists in briefing media partners and assessing responses against comms and media strategy
  • Implementation of paid media campaigns across biddable platforms (i.e. social, native, online video), inclusive of tagging and day to day buying
  • Manage and optimise campaigns, ensuring desired results are being delivered
  • Work with finance team to oversee billing process


  • Create reporting templates for use on campaigns covering owned, earned and paid media
  • Compile and present reports to clients on a weekly basis
  • Provide daily performance updates to clients and internal stakeholders


  • Ongoing management of digital and native media relationships from brief, through to implementation, and ensuring platform enhancements are considered across existing and new opportunities
  • Partaking in preparation for pitch opportunities
  • Stay up to date with digital trends and identify opportunities for clients
  • Nurture and grow relationships with media owners relevant to clients


  • Passionate about all things digital and technology (early adopter)
  • Previous paid media experience on Facebook (appr 2 years), skilled in using Power Editor.
  • Relevant experience extends beyond pure boosting of posts with proven capability to implement complex and deeply layered media experiences through media platforms
  • Present like a boss, comfortable to steer conversations in front of clients
  • Think both tactically and strategically
  • Strong relationship building skills and consultative approach
  • Analytically minded ability to distill information and translate it in a digestible way
  • Works within team but comfortable driving projects on deadlines autonomously
  • Maintains an up-to-date knowledge of business and current affairs


  • Agency experience and capable of working across multiple clients simultaneously is an advantage
  • Experience on native and video paid platforms such as Outbrain and YouTube
  • Experience running social influencer campaigns with partners such as Hypetap or Tribe
  • Experience using social listening tools
  • Experience using data and insights from providers such as Experian or Quantium
  • Experience with FMCG, eCommerce and Retail clients


  • Analytical
  • Capable of manipulating data to solve creative and business problems
  • Attention to detail
  • Works efficiently and methodically to complete tasks with precision
  • Proactive
  • Confident in making proactive decisions to progress work and achieve results
  • Teamwork
  • Promotes cooperation and commitment within a team to achieve goals and deliverables
  • Reliable
  • Self-starting and self sufficient

Melbourne based |

Matt ChambersComment