Digital Optimisation Producer
Award-winning cloud based software company. Advanced digital environment. Opportunity to lead the roll-out of the digital optimisation program.
Key responsibilities include -
- Continuously enhance the online & mobile offering to maximise online trial sign-up and sales
- Drive eCommerce optimisation (testing) roadmap by developing and executing best in class AB & MVT tests and continuously improving based on learnings.
- Derive actionable insights based on the analysis of eCommerce data
- Analyse end-to-end conversion funnels and identify opportunities to increase performance. Own the continuous growth of online trial sign-ups and sales through on-site conversion optimisation
- Work closely with the Online Acquisition Team to improve end-to-end funnel conversion
- Manage the daily analysis of the conversion funnel for small business product range
- Work with an optimisation focussed designer and developer to ensure tests are taken through the full development lifecycle (conception, execution and analysis)
- Ensure the brand is represented and delivered effectively online.
Melbourne based / 100-120k package / email@example.com