Performance Marketing Specialist (Paid Social) | Rapidly Scaling Publisher | Melbourne
This fast growth publisher is a trusted source of travel & finance advice that help Australians enjoy a premium lifestyle. Founded around 10 years ago and currently owned by a prominent investor, the business has seen huge GP growth in the past 12 months. With new ventures and revenue streams soon to be announced, now is an exciting time to join.
You’ll be working in a closely-knit team with a warm & flexible start-up culture. No bro’s, no dickheads. Just a bunch of passionate people working from a beautiful, light-filled office in the bayside. Next to a great high street and public transport (train & tram) - you’ll get the best of everything.
Newly created role to own performance marketing campaigns from end to end. Reporting to the Head of Product & Marketing, we’re looking for an experienced paid media gun wanting to stretch themselves in a role that provides autonomy & support in equal measure. Data-driven, continual optimisation, no fixed budget (if you are proving ROAS your budget is infinite). Currently averaging $100k+ per month on facebook alone, this company mean business.
What does my day look like?
Develop performance strategy and execute campaigns that deliver results
Set up, manage and optimise campaigns on the Facebook advertising platform, including working with designers on creative and writing copy
Grow new channels including Google ads, video advertising & new social platforms
Ongoing testing and optimisation of ad copy, targeting and bidding strategies.
Develop retargeting strategies and campaigns
Generate pro-active analysis, learnings and tactical recommendations for performance based marketing initiatives
Collaborate with the broader marketing team to grow the social presence
Proactively develop and evolve our digital efforts
Salary: 90-110k + super, based on experience
Want to know more? email Matt for a confidential chat about the role