Digital Marketing Specialist | Melbourne
Award-winning, category leading (30%+ market share), family owned business with a national footprint.
This company are the go-to for studio photography and drive significant revenue from corporate partnerships and direct to consumer.
Reporting to the National Marketing Manager, the Digital Marketing Specialist will define, manage and measure digital marketing campaigns across multiple channels with a particular focus on paid media. You will have the opportunity to co-create company-wide digital strategy during a time when there is a significant push to increase ecommerce revenue in the D2C channel.
We’re looking for someone to:
Have proven track record in generating solid ROI from Facebook and Instagram Advertising
Knowledge of Facebook Business Manager, Google Analytics and Google Ads
Manage end to end digital marketing campaigns, including content creation, campaign implementation and reporting.
Ensure multiple digital services integrate to achieve results (specifically social media, PPC campaigns, SEO, email marketing, conversion rate optimisation and UX)
Have experience with A/B testing and landing page creation
Identify trends and insights and make recommendations for the online channel.
Collaborate with influencers and strategic partners to achieve business objectives.
If you’re a digital marketer with 3+ years experience in end to end paid media campaign management, along with the creative ability to own copy & content decisions - we’d love to hear from you.
Salary 80-110k including super. Great inner suburbs location. Young, fun, family orientated culture.
Email: Matt for more info