Snr Digital Analyst | Fashion eCommerce (Pure Play) | Melbourne
Pony Express are pleased to have partnered with one of Australia's most exciting online retailers and a rapidly growing international fashion brand. Founded over a decade ago, this youthful business have seen 8x revenue growth in the past 2 years and have a major presence in the US (50% of revenue and growing).
After heavy reliance on agencies, they are currently going through the process of building internal digital capability and currently recruiting several newly created roles, one of which is a Senior Digital Analyst.
This is an opportunity for someone to walk into a blank canvas and gradually build the analytics function from the ground up.
The initial focus will be on analysing data behind the website along with the effectiveness of marketing campaigns. You will also work closely with the merchandising team to help understand sales performance. Mid-long term objectives focus on developing a single customer view and attribution framework, along with hiring and leading a team.
With this in mind, you will need to have strong skills in Google Analytics, Google Tag Manager, (ideally) Shopify, and some experience with marketing automation/CRM. The ideal candidate will also have a background in more traditional data analysis (SQL, BI) - however, this isn't mandatory.